Founded in 2024, BYFTU is India’s first e-listing platform exclusively for women-owned businesses, especially home and small businesses. Over the years, there has been a proportional increase in the demand and supply of products and services that are handmade, home-made, unique and customizable. While customers are drifting away from standardized, factory-made products and services, various unique and creative products and services are being offered by many Indian women, especially those working from home or having a small business set-up. However, there exists a huge communication gap between sellers and buyers of such products and services. It is this gap that BYFTU endeavours to fill by providing a platform where buyers can extract contact information of such sellers and connect with them.

BYFTU is an acronym for “By You, For you, To yoU” which represents the idea of people providing products and services by themselves, for and to people like themselves. Through BYFTU, we focus upon Indian women entrepreneurs who are extremely talented but have been unable to venture into the mainstream market to monetize their talent due to reasons that are societal, physical, financial etc. BYFTU provides a platform to such women to bring out the entrepreneurs inside them and become financially independent by advertising their products and services to a larger audience.

BYFTU began with the realization that Indian women are reservoirs of untapped talent and potential. Noticeably, almost every Indian woman has a vocational skill that has not been monetized. Indian mothers and grandmothers are known to be the best cooks and weave the best sweaters in the world. Many Indian women are trained in Indian classical music and dance. These are just a few examples of the immense amount of unique talent that Indian women possess. BYFTU was born upon imagination of the strength that could be brought to such women by providing them a platform to showcase their talent and monetize it. Inevitably, the potential of such entrepreneurs, when monetized, would contribute to the GDP of the country enormously.

On the other hand, the demand for handmade and customized goods is on a rise nowadays. Handmade products are unique and better in quality when compared with factory-made products. They have more finesse, are more affordable and are readily customizable. Home-made food is certainly healthier than restaurant-made food. Indian handicrafts have their own individual beauty. Customised packaging is highly in demand during festivals and special occasions. BYFTU is a platform for customers to buy Indian handmade creations and avail themselves of services such as tailoring, packaging, music tutorials etc.

Thus, BYFTU is the meeting point for two needs that fulfil each other. Firstly, the need to promote women entrepreneurs, to advertise their products and services and secondly, the need of customers looking for products and services that are customizable and affordable.

BYFTU for Sellers:

• Enhanced visibility
• Efficient communication with buyers
• Personalised dashboard
• Affordable marketing

BYFTU for Buyers:

• Handmade products
• Customizable products
• More variety of products
• Affordable prices